Discover what other small businesses are discovering; with the Xerox iGen 5 digital production press, previously impossible print runs are now made possible and thereby create new digital packaging opportunities. With the iGen 5 press, litho printing companies can print shorter run packaging, limited addition products, and packaging with the touch of personalization. Digital print allows small businesses to offer these options to their customer base. With the ability to print digital packaging with shorter print runs, printing businesses can offer print production options to their customers which enables their customers to profitably test the market with the introduction of product varieties such as new flavors; opening up the scaling of new product ranges with lower packaging costs. For product companies, this gives them new flexibility; while for print businesses, this gives them the ability to increase their customer base to a broader range of customers, from start-ups all the way up to major brands.